Mumbai: CareGiveShare, a platform dedicated to building a compassionate caregiver ecosystem, launched its transformative campaign today, featuring the song “Khayal Rakhna.” Sung by popular artists Sunidhi Chauhan, Salim Merchant, Pawandeep Rajan, Aryana Arora, and Vijay Prakash, the campaign aims to illuminate the selfless nature of caregiving.
Unveiling the Caregiver Challenge:
According to the Health Aging Organization, a staggering 40% of family caregivers, including non-family, unpaid caregivers, grapple with overwhelmingly stressful roles. On average, a caregiver devotes 25 hours per week to caring for their loved one, and the lack of adequate support and resources compels 32% of them to abandon their jobs and commit full-time to caregiving.
Fostering Caregiver Community:
CareGiveShare’s mission is to cultivate a community where caregivers can unite to share their narratives and experiences. The campaign endeavors to bridge the current resource and support gap, offering caregivers a platform to connect, empathize, and find solace in each other’s journeys.
Nikhil Arora’s Vision:
Nikhil Arora, Founder of CareGiveShare, envisions this platform as a pivotal step toward nurturing a caregiving ecosystem rooted in shared experiences and collective support. Arora’s personal experience as a caregiver ignited the creation of CareGiveShare, and he expressed, “The campaign is a manifestation of our unwavering commitment to recognizing and celebrating the extraordinary dedication of caregivers. This platform will empower them to share their challenges, joys, and sacrifices, while fostering a sense of unity essential for their well-being.”
“Khayal Rakhna” – A Heartfelt Anthem:
The song “Khayal Rakhna” embodies the soul of CareGiveShare, with its soulful melody and poignant lyrics. Deeply moved by the tireless work of caregivers in the community, Aryana Arora joined hands with Nikhil Arora to craft the campaign, aiming to spotlight individuals who selflessly devote their time, energy, and love to care for others.
Salim Merchant’s Resonance:
Salim Merchant, sharing his sentiments, said, “When Nikhil approached me with this project, I felt an undeniable resonance because it represents a significant endeavor. Through this musical creation, our goal is to provide caregivers a platform to express their trials, triumphs, and unwavering dedication, fostering a profound sense of togetherness that is paramount for their well-being.”
Next Steps for CareGiveShare:
Presently, CareGiveShare is launched as a platform for sharing stories and offering educational resources. The organization’s next stage involves the launch of caregiving services on their website, providing comprehensive support services alongside building a thriving community ecosystem.