Amazon Prime Day 2023 proved to be the most spectacular event in Amazon’s history, surpassing all previous editions in terms of Prime member engagement and sales. With a remarkable 14% increase in the number of Prime members shopping compared to Prime Day 2022, this year’s event saw an unprecedented level of enthusiasm among consumers. The event peaked with an astounding 22,190 orders placed by Prime members in a single minute, setting a new record for Prime Day.
Biggest Prime Day event with highest engagement, ever
This Prime Day witnessed the maximum number of Prime members who shopped on any Prime Day event, ever. 14% more Prime members shopped vs Prime Day 2022, making it the highest ever Prime member engagement during the event; peak of 22,190 orders placed by Prime members in a single minute – highest ever for a Prime Day event.
Great deals, most product launches
Hundreds of thousands of deals across our selection, 45,000+ new product launches from over 400+ top Indian & global brands; 2,000+ new product launches from Small and Medium Businesses (SMBs). Top selling brands include, boAt, Sony, LG, Samsung, Philips, Wipro, OnePlus, LEGO, Maybelline, Puma, SUGAR Cosmetics, Pampers
Big savings for Prime members
Thousands of sellers, brands and bank partners came together this Prime Day to help Prime members save over INR 300 crores
Fastest speed for Prime members
Highest number of same day deliveries this Prime Day than any previous Prime Day events. 1 in 3 orders placed from metros were delivered before Prime Day got over; 1 in 2 orders across most Tier 1 & 2 cities were delivered in less than 2-days
Shopping with Amazon Pay
45% of Prime members shopped with Amazon Pay this Prime Day of which 82% were from Tier 2 & 3 cities and towns; 1 in 4 Prime members used Amazon Pay ICICI bank credit card. Prime members loved the new travel store and booked 1.6 crore kms of domestic and international flights during this Prime Day event.
Blockbuster Entertainment and more
Prime Video’s exciting originals, movies and shows, launched as part of Prime Day 2023 celebrations, were loved by customers both within and outside India. Prime members from 4,490 cities and towns in India streamed these special Prime Day releases. What’s more – Prime members from over 230 countries and territories watched the incredible line-up of Indian shows and movies released as part of Prime Day 2023.