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Dettol Ignites Hygiene Revolution: Launches Second Edition of India’s Largest Hygiene Olympiad

Expansive Reach of Dettol Hygiene Olympiad 2.0 Reaches 30 Million Children Across All Indian States and Union Territories; Incorporates Sanskrit for Wider Inclusivity

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National: Reckitt, a global leader in consumer health and hygiene, proudly announces the launch of the second edition of the Dettol Hygiene Olympiad—a pioneering initiative under the esteemed banner of Dettol Banega Swasth India. This landmark campaign aims to instill a profound awareness of hygiene’s critical role in safeguarding children’s health. The Olympiad provides an interactive platform for young minds to grasp the significance of hygiene and cultivate healthy habits.

Expanding Horizons for a Healthier Tomorrow

Building upon its impactful inaugural year that touched the lives of 10 million children nationwide, the Dettol Hygiene Olympiad 2.0 sets forth on a remarkable journey of reaching every nook and corner of India. For the first time, this Olympiad will span all 28 states and 8 union territories, extending its influence to over 30 million children. The initiative, in a groundbreaking move, collaborates with 2500 gurukuls and religious education schools, offering Sanskrit translations to broaden accessibility. This inclusive approach ensures children from diverse backgrounds comprehend the principles of handwashing and internalize hygiene practices into their daily routines. Integrated with the Dettol School Hygiene Curriculum, this initiative reinforces Reckitt’s commitment to bridging hygiene gaps for a healthier India.

A Network of Support for Holistic Change

The Dettol Hygiene Olympiad 2.0 has garnered support from over 100 partners, including notable organizations such as Plan India, MAMTA HIMC, Gramalaya, Jagran Pehel, AJYS, FICCI ISC, ASSOCHAM Foundation, Apollo Total Health, SARDS, and CARPED. The offline examination is scheduled from September 4 to September 15, presenting children aged 6 to 16 with an opportunity to explore the nexus between hygiene, health, and family well-being. A victor from each state and union territory will be celebrated, and select winners will receive personal felicitation at the launch of Dettol Banega Swasth India Season 10.

Visionary Voices Unite in Support

Eminent figures such as Dr. Prathap C Reddy, Founder and Executive Chairman of Apollo Hospitals Enterprise Ltd (AHEL), commend the initiative for its contribution to empowering students with hygiene knowledge, enhancing the nation’s strength and health. Mr. Gaurav Jain, Executive Vice President of Reckitt – South Asia, expressed confidence in the Olympiad’s enhanced impact, positively affecting over 30 million children this year.

Pioneering Hygiene for a Resilient Nation

Ms. Naina Lal Kidwai, Chair of India Sanitation Coalition and Padma Shri awardee, applauded the initiative’s role in fostering good hygiene practices among children, reinforcing India’s journey towards better health. Shri Sai Damodaran, Padma Shri Awardee, Founder and CEO of Gramalaya, lauded the Olympiad’s role in motivating students to adopt hygiene as an integral part of their daily lives.

Empowering Children, Enriching Lives

With the backing of Rathi Vinay Jha, Chairperson of Plan India Board, and Dr. Indira Chakravarty, Padma Shri Awardee and public health specialist, the Dettol Hygiene Olympiad 2.0 assumes a crucial role in cultivating awareness and education on hygiene, contributing to a healthier and more conscious generation.

Pioneering the Path to a Healthier Tomorrow

As the world continues to grapple with the significance of hygiene, Dettol Banega Swasth India remains steadfast in its commitment to educating children about the essence of proper handwashing. The Dettol Hygiene Olympiad serves as a powerful tool, inspiring children nationwide to embrace these crucial habits, ultimately forging a healthier, more resilient future.

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